NCA Fixed Unit Pricing Model
By: Mikyle JessenClick and drag to pan.
Zooming is slower the greater number of datapoints visible.
Monthly Free Cash Flow vs. Time
Revenue, Earnings, Cash, Tax vs. Time
Click Legend to Hide DataCustomers vs. Time
Total amount of customers through time.
New Renewal Customers vs. Time
Share Price vs. Time - starting day 365
Click Legend to Hide Data| Inputs | |
|---|---|
| Starting State | |
| cash_in_bank | $50,000.00 |
| assets | $1,600,000.00 |
| liabilities | $30,000.00 |
| customer_count | 0 |
| Product | |
| realization_rate | 90.0 % |
| price_of_offer | $8,000.00 |
| cost_to_fulfill | 15.0 % |
| time_to_collect | 7 Days |
| refund_period | 30 Days |
| refund_rate | 5.0 % |
| initial contract length/time to renew | 30 Days |
| Renewals | |
| churn_rate | 5.0 % |
| price_of_renewal | $0.00 |
| cost_to_sell_renewal | 15.0 % |
| cost_to_fulfill_renewal | 15.0 % |
| time_to_collect_renewal | 7 Days |
| renewal_rate_of_renewals | 5.0 % |
| Sales and Martketing | |
| cost_to_sell | 15.0 % |
| time_to_sell | 7 Days |
| average_deals_per_sales_rep_per_month | 5.0 |
| Non-Granular | |
| customer_acquisition_rate_per_month | 20 |
| cost_to_market | 20.0 % |
| time_to_market | 5 Days |
| Granular | |
| granular | false |
| Administration | |
| transaction_fee | 2.9 % |
| fixed_costs_per_month | $18,000.00 |
| fixed_cost_increase_per_hundred_customers per month | $0.00 |
| upfront_investment_costs | $0.00 |
| debt | $0.00 |
| interest_rate | 6.0 % |
| Viral Component | |
| viral_component | false |
| Valuations | |
| tax_rate | 22.0 % |
| inflation_rate | 2.0 % |
| time_max | 2500 Days |
| number_of_shares | 1,000,000 Shares |
| DCF Method | |
| projection_period_dcf | 1825 Days |
| discount_rate | 9.0 % |
| growth_rate | 2.0 % |
| EBITDA Multiple Method | |
| enterprise_multiple_ebitda | 14.0 |
| projection_period_ebitda | 1825 Days |
| P/E Method | |
| pe_multiple | 22.0 |
| projection_period_pe | 1825 Days |
| Revenue Multiple Method | |
| ev_revenue_multiple | 7.0 |
| projection_period_ev_revenue | 1825 Days |
| Outputs | |
|---|---|
| Product and Acquisition | |
| @expected_value_of_offer_price
The average amount of money you actually collect from the client (after transaction fees). |
$6,991.20 |
| @cost_to_fulfill_dollars | $1,048.68 |
| @cost_to_market_dollars | $1,398.24 |
| @cost_to_sell_dollars | $1,048.68 |
| @customer_acquisition_cost | $2,446.92 |
| @expected_value_of_renewal_price | $0.00 |
| @cost_to_fulfill_renewal_dollars | $0.00 |
| @lifetime_value | $7,200.00 |
| Renewals | |
| @cost_to_sell_renewal_dollars | $0.00 |
| @renewal_profit_per_customer_per_day | $0.00 |
| @renewal_profit_per_customer_per_month | $0.00 |
| Business Modelling | |
| Granular | |
| Blended | |
| @customer_acquisition_cost | $2,446.92 |
| @contribution_after_marketing | $3,495.60 |
| @contribution_margin_before_marketing | 85.0 % |
| @contribution_margin_after_marketing | 50.0 % |
| @profit_per_customer_per_day | $183.98 |
| @customer_acquisition_rate_per_day rounded | 0.66 Customers |
| @customer_acquisition_rate_per_month rounded | 20.0 Customers |
| Administration | |
| @fixed_costs_per_day | $591.91 |
| @fixed_costs_per_month (input)
The average monthly fixed costs for the business. This includes rent, computers, founder salaries, engineer salaries, etc. |
$18,000.00 |
| @fixed_cost_increase_per_hundred_customers_per_day | $0.00 |
| @cost_of_debt_daily | $0.00 |
| @cost_of_debt_monthly | $0.00 |
| Valuations | |
| @projection_period_dcf (input)
The time period in which the cash flows are summed and discounted in the DCF model. |
1,825 Days |
| @fct_projection_period | $1,383.49 |
| @int_fct_projection_period | $504,972.82 |
| @terminal_value | $6,657,970.65 |
| @int_pv_fcf_projection_period | $2,435,030.09 |
| @DCF_enterprise_value | $9,093,000.74 |
| @DCF_equity_value
The Market cap of the company, derived using Discounted Cash Flow valuation method. Market cap is defined as Enterprise Value+cash-debt. |
$10,713,000.74 |
| @number_of_shares (input)
The number of shares of the business issued as defined in the shareholder agreement. |
1,000,000 Shares |
| @share_price
Price of a share, derived from DCF Market cap. |
$10.71 |
| @ebitda_multiple_market_cap | $9,798,631.46 |
| @ebitda_multiple_market_cap_fcf | $12,492,757.47 |
| @pe_multiple_market_cap | $18,761,094.11 |
| @ev_revenue_multiple_market_cap | $7,073,984.49 |
| @c_consumption
The minimum point on the Cash graph. In reality this is additional amount of money needed to raise, for company not to go bankrupt. This is observed only on the projection period. |
$0.00 |
| @t_profitability_day
Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months. |
5 Days |
| @t_profitability_month
Month in which the first day with a positive Free Cash Flow exists. If First positive FCF day is day 40, then t profitability day is 2 months. |
1 Month |
| @positive_total_cash_day | 0 Day |
| @positive_total_cash_month | 0 Month |
| @cash below $0 day
The day at which the cash function intersects with x axis - the first point in time in days, where cash equals $0, |
Cash is never $0 |
| @additional_debt | No additional debt needed |
| @return_on_starting_cash_day_365 | 974.67 % |