Tyler was an engineer from NASA who wanted to start a SaaS company. He had a strong technical background and had honed his development skills through years of specialized training. He had deep domain expertise and insights relative to the info product merchant segment and consequently was able to identify a problem relative to paid traffic multi-channel attribution. He did not have his product built yet, but he had a strong desire to express his insights into features that could help the people he understood so well. He came to us from a referral in June 2019. Within the first week, we identified a gap in the market using the research method and framework available to Salesprocess.io customers. Tyler built his first design in one week and demonstrated it to a prospect using the method taught to him. The prospect bought for $3K per month. Tyler then signed up another two customers and validated that he could deliver the promises made by building an MVP. He had to rebuild the product from scratch a few times over five months after encountering technical limitations, but that did not phase him a little. Building this type of software is a walk in the park compared to Nasa responsibilities. He now has compelling case studies, his customers are renewing, and he's starting to write his sales arguments using the data collected from the case studies, which he'll use for a marketing and sales campaigns. He now has over 10 paying customers, who are happily paying and grateful that Tyler's solution exists. Tyler is well on his way to building a precious asset and helping a ton of people.