“We do a lot of paralysis by analysis where we get caught up in five creatives, 17 different ads, 20 things for retargeting...it just slows us down and kills our momentum. What’s cool about the Mastermind is we got what we needed to get the ads out there to drive results. One of the biggest things was looking at the marketing unit economics and we realized we’re pricing our product too cheap to really scale the business to $100 million in sales, which is the big goal.” Brandon Bornancin, Founder and CEO at Seamless.ai
Brandon is an excellent salesperson - blood runs with enthusiasm and charisma, but he's also smart as a tack. He was a top salesperson at Google and IBM and made a fortune selling into the enterprise. However, while selling, he encountered a problem that he couldn't ignore - contact data was crap. He correlated his sales productivity with the quality of his contact data and found that even him, a top salesperson, still struggled without having cheap, accessible, accurate contact data. Brandon quit his job and made it his mission to build a solution that lived up to the claim: the World's Best Contact Data, something that he would consider fit for slinging b2b accounts. He mined the data manually and sold it early to customers to validate his hypothesis. Then, he hired a developer to help technologically express his hypothesis into a product. He wandered into our funnel in early 2019 after raising some money and having about $20k per month in sales. Within a few days of working with us, he launched a video sales letter using our guidance and copy and updated his FB ads. If you visit our pages, then visit Seamless', you might smell some similarities. In 11 months, Seamless grew to $3.5M ARR and is on pace for even more growth. He and his team came to visit in Toronto for one of our private Mastermind events, and I got to meet them in person. They are a great group of lads and are serious about solving this darn contact problem. They are continuously improving their product in pursuit of their bodacious claims. If you require some contact data, give em a try!