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Helping SaaS Founders Scale Profitably  

2000+ Customers And Counting...

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We are a consulting firm that specializes in helping SaaS Founders scale using a direct channel.

The salesprocess.io method and protocol applied to a founder works as a precision sensor that can be used to guide investment, to see direction of market winds, and to generate demand.

We believe that company will go public because they have achieved a hold on a prime data source that must be governed by a new set of regulators. Prime data refers to data of known boundaries that is sourced from profitable activities.

Analyzing prime data leads to critical insights. Every company is unique in that it can use a unique set of resources to achieve a prime data faucet. We help customers determine what toolset can make up their faucet. So in other words, we apply a framework to determine for founders their IP that prepares the company for public consideration - a method to distill for founders their important prime data sensor.

We suspect that founders have the tendency to build platforms using known lexicon. For example, a founder may build a fleet of robots or satellites for some purpose. To build their company efficiently, a founder would need to know the direction to first apply their technology. Without involving us, this ideal or profitable direction/entry point can be found using an expensive, iterative approach - spending massive amounts of time and resources on testing and learning.

With us involved, a founder's company direction and entry point can be found rather quickly and somewhat deterministically using something similar to a temporary flashlight (shining a light of known wavelength on some part of the market only briefly, then analyzing feedback) without much waste executing on expensive and iterative strategies. Furthermore, if a founder ever gets lost and requires a 'recalibration' with respect to their message, they can work with us to help shine their flashlight on the market to find the signal that helps them in most other areas.

Working with salesprocess.io includes creating a specific signal in a controlled environment and known sphere. This sphere is usually separate from a core domain. The signal is symmetric across known planes (this is what we help founders create). When pushed to the market in any way, the return feedback can be compared to input signal to determine a prime signal (this is what we help founders do), which is used for calibration of product, and to steer pristine campaigns to investors.

The best customers for us are those who are already publicly marketing, and who already have raised some money.If you are a founder who has done any press, or you have a website, and you raised money to take your business to market, then you will need a sensor in the background to help you calibrate your messaging and prepare you for public consideration. At any scale, you will need this sensor, but this is especially important to install at the seed stage. In these cases, a content piece was written and tested in parallel to the main messaging in a controlled sphere to determine critical insights required to get traction.

The company was founded by Nick Kozmin, B.Sc. Engineering Physics, Queen's University, Canada. At Queen's, during his fourth year, Nick worked on an active noise cancellation algorithm design used to control noise in vents between building rooms. He also was on the Engineering Design team that represented Canada at the CDIO Engineering Design Competition in 20211, Copenhagen, Denmark.

During a summer break between semesters, he worked briefly on a door-to-door sales and service team in Canada where he learned about direct marketing and sales from the company founder. During school, he went on to tutor St. Andrew's School students in math and built an online platform to help manage scheduling. He raised money for this from friends to build out a platform that a local independent school could use for scheduling remote tutoring sessions. As he was selling, a founder, (Derek Szeto) who sold his company to Yellow Pages Group invited him to write a script that helped open up a direct channel for a business that he invested in (Wirkn - just raised $400k in funding). The script worked to get opportunities and help secure additional funding and larger clients. Derek went on to work at RBC, then went on to lead an insurance conduit company.

Another company founder, Kevin Mulhern, who just raised money for his product, AdvisorStream, and who was in the same incubator as Wirkn at the time, asked Nick to open up a direct channel that could be used to generate traction to secure enterprise accounts. The direct advertising channel scaled their company to its first $1m in ARR in 12 months, while being capital efficient. Kevin went on to raise additional funding, and his company was eventually acquired by Broadridge (a leader in fin-tech marketing solutions).

Another founder reached out to Nick after hearing of the success of AdvisorStream - Cassia Research, founded by Henry Bee and Jesse Chen. Cassia, now called Copilotai.com, at the time raised a seed round of around $1M. They asked Nick to help them get to $1M ARR in 12 months or less. Nick worked with this team to ramp them to $1M ARR in 10 months using a unique channel and message.

Nick went on to help more clients who raised money get to $1m ARR in 12 months or less. To this day, Salesprocess.io has worked with over 2,000 clients to help distill their direct messaging campaign.

Even once a founder reaches the $1M ARR point, a founder still requires their direct channel to function to keep all other additional marketing campaigns.We believe that a direct channel campaign that a founder controls is the business asset. Ensuring that this channel is always tended is a good use of time.

Timeline Of Salesprocess.io:

Initial case studies were gathered from 2014-2017. In 2018, a campaign was run with outbound prospecting and with advertising to bring in more than 2000 customers. A system was made to handle its first ~$20M CAD in consulting revenue from 2018-2022. 

Since 2022, we have been working with select clients from all over the world to start their own consulting or information business - starting with a mastermind group that consisted of mostly internet marketers that were versed in media buying already. After working with thousands of clients, it became clear to us that a precursor to any successful SaaS business involved rapidly selling information or media - the SaaS product is just something the founder uses to express the mode of communication, so helping SaaS founders scale profitably also involved helping SaaS founders come up with their SaaS idea, which involved pushing the limits of the current media channels to find pockets of opportunity. 

Timeline of A Typical Client:
Usually the founder starts out in some sales capacity for some company - either in an outbound prospecting role or in an end-to-end sales role. Once they are successful with that role, they move into a marketing role, where they apply leverage to their direct communications, usually with media buying. Once they get media buying working and they reach a point of hyper-profitability, a founder sees a constraint that prevents them from buying media efficiently. Then they create a solution to overcome that constraint - the SaaS idea. 
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A Few Clients: 

A good example of this is Brandon from  client from 2018 - he worked at Google as a salesperson and had trouble finding quality leads for his outreach. He made a data-sourcing tool for himself and it worked so well that others wanted to use the tool too. Then he formed a SaaS business, raised money, and made his first $100M (personally) a few years later.

Another example, Kevin Mulhern from AdvisorStream.com (a client from 2016). Kevin initially worked at a firm and became familiar with advisor email newsletters. He noticed that if the advisor’s weekly email newsletter communication accompanied credible, compliant content from top publishers like Reuters, the advisors who sent the newsletters could increase trust, generate more leads, and ultimately improve their business. What distinguished his method from other content curators was his focus on compliant and credible publishers. He rounded up exclusive content licences from top publishers and made a platform that helped an advisor use those licenses to grow their business. He raised money, we helped him get his SaaS to its first $1M ARR, then he went on to scale it further, then eventually his company was acquired by Broadridge, a publicly-traded leader in fin-tech marketing.