Helping Founders Scale Profitably Using A Direct Channel

We are a consulting firm. We look for structure and data to provide insights to founder to make a founder's business profitable.

The salesprocess.io method and protocol applied to a founder works as a precision sensor that can be used to guide investment, to see direction of market winds, and to generate demand.

A company will go public because they have achieved a hold on a prime data source that must be governed by a new set of regulators. Prime data refers to data of known boundaries that is sourced from infinitely-profitable activities.

Analyzing prime data leads to critical insights. Every company is unique in that it can use a unique set of resources to achieve a prime data faucet. We help customers determine what toolset can make up their faucet. So in other words, we apply a framework to determine for founders their IP that prepares the company for public consideration - a method to distil for founders their important prime data sensor.

We suspect that founders have the tendency to build platforms using known lexicon. For example, a founder may build a fleet of robots or satellites for some purpose. To build their company efficiently, a founder would need to know the direction to first apply their technology. Without involving us, this ideal or profitable direction/entry point can be found using an expensive, iterative approach - spending massive amounts of time and resource on testing and learning.

With us involved, a founder's company direction and entry point can be found rather quickly and somewhat deterministically using something similar to a temporary flashlight (shining a light of known wavelength on some part of the market only briefly, then analyzing feedback) without much waste executing on expensive and iterative strategies. Furthermore, if a founder ever gets lost and requires a 'recalibration', they can work with us to help shine their flashlight on the market to find the signal that helps them in most other areas.

Working with salesprocess.io includes creating a specific signal in a controlled environment and known sphere. This sphere is usually separate from a core domain. The signal is symmetric across known planes (this is what we help founders create). When pushed to the market in any way, the return feedback can be compared to input signal to determine a prime signal (this is what we help founders do), which is used for calibration of product, and to steer pristine campaigns to investors.

The best customers for us for are those who are already publicly marketing, and who already have raised some money.

If you are a founder who has done any press, or you have a website, and you raised money to take your business to market, then you will need a sensor in the background to help you calibrate your messaging and prepare you for public consideration. At any scale, you will need this sensor, but this is especially important to install at the seed stage.

In these cases, a content piece was written and tested in parallel to the main messaging in a controlled sphere to determine critical insights required get traction.

The company was founded by Nick Kozmin, B.Sc. Engineering Physics, Queen's University, Canada. At Queen's, during his fourth year, Nick worked on an active noise cancellation algorithm design used to control noise in vents between building rooms. He also was on the Engineering Design team that represented Canada at the CDIO Engineering Design Competition in 20211, Copenhagen, Denmark.

During a summer break between semesters, he worked briefly on a door-to-door sales and service team in Canada where he learned about direct marketing and sales from the company founder. During school, he went on to tutor St. Andrew's School students in math and built an online platform to help manage scheduling. He raised money for this from friends to build out a platform that a local independent school could use for scheduling remote tutoring sessions. As he was selling, a founder, (Derek Szeto) who sold his company to Yellow Pages Group invited him to write a script that helped open up a direct channel for a business of that he invested (Wirkn - just raised $400k in funding). The script worked to get opportunities and help secure additional funding and larger clients. Derek went on to work at RBC, then went on to lead an insurance conduit company.

Another company founder, Kevin Mulhern, who just raised money for his product, AdvisorStream, and who was in the same incubator as Wirkn at the time, asked Nick to open up a direct channel that could be used to generate traction to secure enterprise accounts. The direct advertising channel scaled their company to its first $1m in ARR in 12 months, while being capital efficient. Kevin went on to raise additional funding, and his company was eventually acquired by Broadridge (a leader in fin-tech marketing solutions).

Another founder reached out to Nick after hearing of the success of AdvisorStream - Cassia Research, founded by Henry Bee and Jesse Chen. Cassia, now called Copilotai.com, at the time raised a seed round of around $1M. They asked Nick to help them get to $1M ARR in 12 months or less. Nick worked with this team to ramp them to $1M ARR in 10 months using a unique channel and message.

Nick went on to help more clients who raised money get to $1m ARR in 12 months or less. To this day, Salesprocess.io has worked with over 2,000 clients to help distil their direct messaging campaign.

Even once a founder reaches the $1M ARR point, a founder still requires their direct channel to function to keep all other additional marketing campaigns.

We believe that a direct channel campaign of that a founder controls is the business asset. Ensuring that this channel is always tended is a good use of time.  

A Few Clients: