If your physics prof is a dual-core processor, then Pavel from Keboola is a Xeon 18-Core - he's one of the smartest and quickest people along which we've ever had the pleasure of working. Like a gazelle striding through the African grasslands, Pavel picked up the Salesprocess.io framework, manuals, and templates for him and his teammates, learned the underlying concepts, applied them like you would imagine, popped in to get one of his VSL decked reviewed for structure, went awol for a bit, then fired off an email four months later stating he doubled to $6M. The VSL structure helped him "pull down" his complex enterprise database architecture insights into a format in which a salesperson could more effectively communicate. Just another example of what happens when an extremely technical and talented person solves sales... Rain.