Jeremy Noetzelman - Salesprocess.io Reference Call

Transcript

Jeremy:
Alright, so what are we talking about today?

Speaker 2:
Okay. So first of all, thank you so much for taking your time to no speak with us. No, I got your contact through a sales process.

Speaker 1:
That's right. Okay.

Speaker 2:
When I saw your YouTube and then you went to dairy, I feel like you know, [inaudible], we are nerves and we are not salespeople. And then we are in that place where we need to around proper sales and marketing.

Jeremy:
Yeah. I mean, so I was one of the early, you know, early companies in the program and you know, our situation was a little bit interesting and that we had an existing product. We have an existing, you know, company and we had just kind of lost, lost any sales and revenue. And we had coasted for honestly, for like two years, we just coasted on previous sales and we frankly just didn't do a whole heck of a lot. And then we, we just, we were focused on, you know, another product and then another product and kind of left this one alone. And then we realized after doing the math that, you know, we're being really dumb because here we are focusing on sales that bring us $30 a month when we can focus on sales that bring us, you know, $450 a month and it's not that much harder.

Jeremy:
And so after we did went through that, we decided, well, we need to figure out how we're going to ramp up our sales. And right around then Nick happened to reach out to me directly through Facebook. This was when he was kind of, you know, really proving out his concept and, and whatnot. And you know, I figured, well, you know what, let me take a flyer. You know, I'm the business guy, I'm the tech guy. I built all of our, you know, our whole platform myself and, you know, kind of, you know, that type of situation. I'd never sold anything. And but now I'm pretty comfortable getting on the phone and selling people and, you know, doing large scale webinars and selling people there and like you know, last two weeks ago right, right. But right before Thanksgiving week, so the week before Thanksgiving, we did a a cold promo to a brand new audience, a brand new market, you know, kind of you just using what, you know, what we've put together over the last year or so.

Jeremy:
And we did 12,000 a month in recurring revenue off on that call to an audience that's not used to buying anything. They were literally a bunch of, of freebie, you know, as a list full of freebie seekers. And so, you know, that, that was, you know, I feel comfortable getting on the phone and doing that sort of thing. You know, I've, I've closed, you know, $1,500, $2,000 a month deals on the phone. And you know, a year and a half ago, two years ago, I never would have been able to do that. So I'm a believer in the program. Not so much a believer, the hypey way that they've started to sell this a little bit. And I have given Nick my feedback on that, just because I've gotten enough of that feedback from folks that I know that it's, it's kind of shifting, you know, their, their marketing, I guess, but the content has done nothing but get better and the support has done nothing, but get better. So once you're in the door, it's an even better product than it was when I started. So don't let the, don't let the, don't let the the, the, the flashy salesy stuff at the beginning, you know, puts you off too much.

Speaker 3:
It does sounds like a really great product by the way, what we knew is that we need a process because at the end, everyone can learn anything, right. We just need to have the right mentor. So so that's kinda why we were here. So

Jeremy:
It lends itself very much to two minds that kind of work like ours. Nick is very analytical. He's very, you know, step-by-step you know, he comes from an engineering background, even though he's at sales, he comes, you know, he has a degree as an engineering degree. And so he built this out in such a way that it makes sense to folks like us. And so for me, it really, it really clicked and, you know, yeah, we kind of diverge from the step by step process, but that's okay. And I mean, shoot, we're still only like halfway through the whole program because we've kinda been, you know, focusing on this one piece that works and haven't even moved onto the next stuff yet, you know? And so, you know, we, we still have a great deal of, of success yet to come if you will.

Jeremy:
And, you know, the way we're looking at it is very much you know, we watch, you know, Nick has spending his own money on testing things and then he passes that on to us. So like what's working today in advertising is, is, you know, fresh and up to date based on the experiments that he's running with his business too. So he's not kind of sitting back and just letting it go. I mean, we probably have parts of the parts of the program that are on their fourth or fifth revision at this point is because he's, he's really, you know, he's taking a continuous improvement model really, and just really improving things.

Speaker 3:
So he's constantly is, is updating whatever is new on the on this space. Yeah. It was the process simple to follow, or it was that you overcommitted to in terms of time and effort to actually get there.

Jeremy:
So there was definitely commitment of time and effort. When I went through the process, you know, that that first area part of the process is all about, you know, testing your offer in and vetting it and making sure that it works and you know, that you're talking, using the right language and that your price points are the same. And I was on the phone all day, every day for three weeks straight talking to customers, and I did a terrible job at the beginning, and then it just got better and it got better and it got better. And I learned so much along the way. And, you know, to the point where, you know, for example, I found out my offer way too complicated, you know, my price point too low, you know, I wasn't getting price resistance. And so I was able to really keep tweaking it and changing it based on the guidelines that were put forth in the, in the program.

Jeremy:
And then, you know, where of course really took off for us is, you know, when we're able to do, you know, some webinars based on, you know, the, the early VSL scripts that he had put together, and those did those crazy good. And, you know, that's where we really started seeing the success. And then of course, you know, once, you know, we're, we're able to, to, you know, close people on the phone and, and such, and, you know, really for me, if we had more time or if I had a good solid sales person, then, you know, we would do even better than that.

Speaker 3:
Okay. Okay. Wow. That's impressive. So basically it was, it was that you, you literally just overcommitted and put out here for the good

Jeremy:
Oh yeah. I mean, you know, I, this was the one thing that we needed to do. Right. We didn't have a whole lot on the tech front that needed to happen. You know, the one thing we really needed to do was, you know, get the you know, was, was get the sales pipeline running.

Speaker 3:
Got it. So actually the, the, the question is coming from, because not because I'm against of the of competing, actually, he goes I want to understand if he's like more like a process that you literally have to go so slow because I mean, AR aside, we're like, we're colleagues, right? So it's like, yeah, we work 24 seven. If we have to, because at the end we have one goal in mind. Right. It's to see,

Jeremy:
I was, I was working through the program, lying in bed next to my wife at 11 o'clock at night. So yeah. It, it's not one of those programs that's, you know, okay, well, you know, your first week, we're going to give you access to this the second week where it's nothing like that. It's you, you get the whole thing right then and there, and then you just work through it. That's what I was afraid. And there's a lot of people that work through it slow and that's okay. And then there's a lot of people like me that blaze through it. So, you know, it just kind of depends on what you're after.

Speaker 3:
Yeah, no, that definitely, we are like, we are right now on just

Jeremy:
A hundred percent focused on this and trying to get this happen. So yeah, it's cool to include in the program. I know that I think Nick mentioned some of the, like, I can't remember the click funnels or, so those, those are aren't included. He doesn't include tools in the program, but what he includes is you know, he he's arranged for discounts and stuff like that for, for the tools that he suggests that you use. You're not required to use those tools of course, but he he's negotiated discounts and stuff like that. Some of which, you know, you can use some of which you don't necessarily need to use. For example, we use zoom, we use Calendly and we as close IO for our CRM, but I think that's really the only tools that he suggests that we're actually actively using right now.

Jeremy:
We've played with some of the other ones, but, you know, for, you know, we're, for example, we're not doing LinkedIn outreach anymore, so we're not using you link, which is one of the tools that they suggest for LinkedIn outreach. What do you think we should expect to expect not be done, but in general, the expect a lot of work, it's a lot of work, you know, and there's just no way around it. And you're going to have to bend your you know, bend your thinking a little bit from time to time on stuff. And there will be things where, you know, there were a number of times, and I can't really point to one in particular, but I know that there's a number of times when I just kind of had to say, you know what? This is a process that he's proven out.

Jeremy:
I'm going to trust that it's going to work. Got it. Okay. I do appreciate your time on the face. Thank you. It's not a problem. I'm happy to do it. My dad's well, I'm glad I, you know, I would not be where we are today. If I had not just kind of taken the gamble, I'm on this unproven guy named Nick, Cosmin says, yeah, you can get your money back if you don't like it. But, you know, I mean, he's an unproven guy named Nick Cosmin who looks really young on, on his picture. And he has the, the picture that I absolutely despise having a long background in internet marketing. He's got the whole rented Lamborghini thing going on. I tease, I tease him about to no end. And he noticed my, you know, cause when I did the big webinar, I you know, I actually flat out call something like that out.

Jeremy:
I, you know, I, when I introduce myself, I, I say, look, I'm a regular guy. I've gotten, I live in a farm, you know, this, this neat outdoor picture that you see, this is my driveway. This is where I actually live. You know, you're not going to get rent, you know, rented mansions or Lamborghini pictures with me, you know, just kind of setting. Yes, I'm genuine. And then Nick wants to watch it. And so he watched the whole webinar and he, that certainly got a little bit of a reaction from it. So I do tease him about that, but he is, he's a very down to earth straightforward guy. And I would absolutely not be where we are today if I had not taken that plunge. So definitely he's a more, maybe guys like you I'm be the sales guys. Just conversation was way more convincing. Yeah. The whole sales pitch, but I don't even get a commission out of it. So that's what I keep telling him. But I think if I did that, that that would that would compromise my impartiality, if you will. I appreciate your honesty. And that is great to hear that right from your voice, not a problem. Great. Well, I look forward to seeing you guys on the group calls. Then I still try and attend everyone. I think I caught every single call for like the first eight months, and then I got a little busy. So now I try and catch one a week, but yeah, it'll be good. That's good. This is good. Thank you so much. You bet. Have a great afternoon or evening take care. Bye bye.

 

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