Background Story


Alrighty guys. So in this video, we're going to be talking about who we are helping and what problem we're solving. Okay. So we help our customer is the entrepreneur and we help them build profitable, wildly profitable businesses without raising money. Okay. So the big problem in the market right now is that these entrepreneurs they're smart. They have high horsepower engines. They have decent ideas. Maybe they know how to build, but they're yeah.

Not being useful. They're not being useful to the market. Okay. And the measure of utility is profit. If you are useful and you know how to build mechanisms that capture that utility, then the result will be profit. So a lot of these entrepreneurs they're swimming around. They're wasting their time and they're not making, they might burn years or millions of dollars before they even get any traction. Okay. So earning a dollar is hard. Okay. Most entrepreneurs don't earn a dollar. Okay. It's tough. There's people that come in, they spent years, right. And they had to pivot the whole business.

So earning a dollar is, is hard. And so we help the customer make a profitable business. And it, the big thing is that they just don't really know how to sell. So if you teach someone how to sell, you, teach someone how to go out to the market and do cold sales building is not that hard. If someone can sell, they'll usually come up with something and they'll usually be able to be really useful. Okay. So no one knows how to do this. If they did, they'd all be like crushing. Right? So everyone would have hilarious monopoly profits, which they don't. So not a lot of people know how to do this. Probably one in 10,000 know how to do this. And one in 10,000 business, CEO's people know how to do this. Okay. So we're helping these customers change. We get into the foundational copywriting.

So the direction setting. Okay. So we set, we look at the niche, we'd look at where the profits are, what the most urgent problem is. And then we help them build copy and sales letters, which is salesmanship through written word. And then we helped them build the technical side. So like, I am a developer and trained in engineering. So I have that technical acumen. And so we help them build the funnels and the videos and all the technology, all the tracking, all that stuff that a lot of people get hung up on. And it's fairly new this stuff. There's no distinct, you don't learn this in school. You don't learn this in. It's just fairly new that the tools and the platforms they change by the day. So we helped them build the technical stuff. And then we helped them with the sales and the pricing and the, in the, the fit.

Okay. So we help them. Once you get people in and you have some sort of direction, you know who you're going after then you got to play with the pricing. Yep. Play with the product to see if there's a fit, you can make a profitable instance. Okay. And so we helped them with that. And then we helped them scale up with marketing and we helped them scale up with sales teams. Okay. So if a customer already has something that's working, they're already at 10, 20, 30, 40, $50,000 a month and wants to scale up, maybe that a million, they want to scale up maybe about 40 million. They want to scale up and they need to have remote sales team. Then we'll help them do that. Okay. So our track record's really, really strong. The people who buy our stuff, like we're working with some of the best entrepreneurs on the planet.

Okay. The guys that you see on YouTube, they're using our stuff. Okay. And they're just starting to, they just starting. Okay. We're kind of, I've been at this long enough and I've been working on the same problem for long enough that it became super, super useful. Okay. So our customers do make a ton of money. Okay. So who do we help? We help? This is our customer, this extremely motivated, educated entrepreneurs. So they're mostly men because I'm a male and the marketing resonates with men because they're like me. That's just how it is, how it is. We w we market to females. But the cost to acquire customer is three times what it is to to market, to a male. Okay. So most due to just the targeting on the ad platforms, most of our customers are males. There are females in the program.

There are female customers. They do fantastic as well. OK. But most of them are male and they like to take risks. They have big dreams. This is that, that entrepreneur, they have a chip on their shoulder and they're willing to put in the work they're willing to put in the effort. They're willing to pay for information. They're willing to pay for secrets. A lot of people, information is to selling information is like new to them. Okay. But the, the most successful people understand, they got to pay for info. Okay. Like a trader a trader is in the business of selling in buying info. Okay. They're not making anything. They're just getting secrets. Right. So the most successful people, they know they're going to have to pay for information. And so they know that if they have information that the competitors don't, they're gonna win.

Okay. So they're suspicious. They're suspicious of most everything these guys are in. Girls are smart. They're smart. They're suspicious. They've they're entrepreneurs. They've been they've, they're exposed to the elements. Okay. So they're suspicious. You got it. That's why you gotta be on point. Okay. You have to know your stuff. You have to be able to help them. You can spot a problem right away. They don't like governments. They're suspicious of everything. Okay. Governments, mass sentiment. Okay. They like reading books. They read a lot. They listen to other CEO podcasts. They're constantly looking for the edge. Okay. And they're not afraid to spend money. These guys are not afraid to spend my, if they got it, they'll spend it. If they got credit, they'll spend it. They're emotional. They get really happy. They get excited. They get savvy at the press. They get angry.

They are they're, they're alive. Okay. They're disciplined. Okay. They likely experienced some sort of trauma early in life. This is just how it is. Re read evolutionary psychology. And you read some of the papers. I actually purchased some of these papers that they're you buy them typically this type of behavior, this aggression risk-taking if it occurs after a traumatic event. Okay. And typically if that traumatic event happened early on before puberty, that triggers something in the brain and in males, they get really aggressive and ambitious. And in females, they get permissiveness. Okay. This is from, this is from the studies. So our typical customer is someone who is really aggression or aggressive, and they ha they have this. They likely experienced some sort of trauma early on in life that had that triggered this deep, deep motivation. Okay. So and the vehicle that they're using to acquire capital and acquire resources is entrepreneurship.

Okay. So they're serious little bunnies and we help the shit out of people. Okay. So we help the shit out of these people. All right. So let's talk about the track record. We'll get into this. These headphones are getting a little, a little tight. So let's talk about the track record. So I've been, I have an academic background. Okay. So ever since I was 12 years old, I've been top of the class. I've been, I've been studying my mother, drilled it into me ever since I was a little kid, she basically said, I'm not going to love you. If you don't get good grades, it's not what she said explicitly, but that was the tone. She was a, an educator and she wanted me to get good grades. So there's no rags to riches story. Not really, you know, we were pretty ragged, but you know, it wasn't like I was in a really, really tough environment.

So I got scholarships to the schools in Canada and I chose mechanical engineering. So I went to this school called Queens university. I chose mechanical engineering. And after this was after 2008, this was in 2008. And so the funding and all this stuff, all the money that my mom saved was gone white, 2008, financial crisis wiped away. See you later. And so I was, I had to take on all his debts and I had a line of credit and I knew, kind of knew, I didn't understand debt that much. Cause I was still like 18. But I knew it wasn't. And so I knew when I went to school, I was on a mission to make money. Even in high school, I knew I had to make money. And so I went into mechanical engineering and then I realized all the smart kids after second year, all the smart kids were in engineering, physics, or Apple math, which is applied mathematics.

So I was like, well, shit, I'm here anyway. All right. I need to make money. I need to be in the best environment. I'm going to choose engineering, physics, whatever the hardest one is, I'm going to do it. I'm going to be the best at it. And I'm going to make some money. Okay. So that's what I did. And that was it. I was just, I started doing that and I did well in engineering physics. Then in fourth year, the summer fourth, third or fourth year, I got a job selling door to door. Okay. So some guy came to my door. He was, I was reading a book in the backyard and knocks on the door. He's he's air a lawn. And he sells my mom, this aeration, he takes like 50, or he takes like 15 minutes and he charges 50 or $60 for it.

And then he starts and he's like, he's on a mission. He's just like, he's like moving really fast. He didn't want water. He just wanted to move on to the next job. And so I spoke to me, he's like, yeah, I made $700 in three days. The other guy did it in two days. And I was looking for a job. I needed money. I was like, okay, well, if this scrubby looking guy could do it, I could, I could do it. Okay. So I went to London and I was in Sarnia at the time I went to London, which is a city in Canada and then I just worked door to door and I, it only took me two days to figure it out. And so, yeah, I just went door to door. I got mentored by this guy named Ben Stewart, Stewart, and I was making 20 grand a month.

So my first day I made 150 bucks second day me like three 50. And then it didn't take long until I was making 500, a thousand dollars a day. And I was working seven days a week. We'd go on these all-star events. Ben was a superstar entrepreneur self made millionaire in his twenties doing door to door sales and lawn aeration to wild, right. He had this huge team and I become, I became the top sales rep. So in London, there was like 30 to 40 people in the organization in that, in that location. And within my first day got third place. Second day got first place. And then I never got not first place after that. And then I went to the Allstar events where all the other locations competed with each other and I was the top rep there. So I got to compete against people who were there for like six years and were just superstars and I got to compete against them and I beat them.

Okay. So that was, that was a fun experience. And so Ben kind of took me under his wing and he showed me some things and he invested in me, et cetera, and he's taught me a lot. And that was a really good experience. Okay. Then I had to go back to school. So I was able to pay off my loans. And then I had to go back to Queens and listened to these profs and whatever. So you can imagine it was pretty crazy because I was making all this money and then I'm back at, I was in the fast lane and then I went back to the slow lane for a second. Okay. So when I was at school, I started this online tutoring business. So it was remote, online tutoring. I hired, I started doing the tutoring and then I hired other people to do the tutoring.

And then I would sell it to private school kids in Aurora. So they went to st. Andrew's college and that was a good business. So that worked and that was kind of the first little business. And then it wasn't as profitable as I wanted, but I was still making money at school. It wasn't like millions of dollars, but it's still working. And I went to Toronto every single weekend, every single week. I didn't even go, I didn't do any of that school stuff. I didn't hang out with anybody at school. I drove to Toronto from Kingston, which is like a two and a half hour drive. I would drive from Kingston to Toronto every single weekend. And while I was building this business and making a little bit of money, but it was more of experience. And then I started the summer hit and I w my buddy calls me, he goes, I have an idea.

I want to go door to door with auto detailing. I was walking around and I saw this guy washing his car and said, you know what? We could probably sell that door to door. Cause there was a guy that I I worked with door to door and I was like, you know what, that'll work. And so we went out and we tested the idea. So we went out, we print out a flyer, we just went door to door and test it. And we sold jobs. And within like five minutes we sold jobs and I'm like, Holy shit. Yeah, this is going to work. And we didn't really know cause Ben trained us in door to door with like, when, you know, door to door sales, like you can sell fucking anything. Right. You can, or you can, you can just make magic, happy and test ideas in a second.

So it turns out people wanted their car wash at their door. And that was a really good business. We went to home Depot and I bought $600 worth of equipment. And on the first day I made 900 or $1,100, something like that. And I liquidated all my costs in the first day and I hired a guy to help me do the jobs. And I didn't really know what I was doing with detailing. I had to YouTube it. And yeah. So the first day break even or profitable. Okay. And then I went on to build that business up. This was in between schools, school, years. So that business did really well on the first little stint. And then I went back to school, finished up and then I went, then I kept building the business and we hired all these door to door salespeople. We hired an inside sales team and that did really well.

And so that was like the first pretty successful business. And it didn't take too long. We got 3000 customers and it did well, it was profitable. And then basically it's really hard to sell, do detailing in the winter time. First of all, it's hard to sell. And I went out in January, but my, I went to Canadian tire and I bought these boots and gloves and all this stuff. And I went door to door in the winter time in January and it was fricking, so-called no wonder they answered the door. They didn't answer the door for like 15 seconds. They're like, yeah, call me later. So it was very, no one is going to detail cars in the winter time, you know, it's too cold. So I needed to find something else. Okay. it was a good seasonal business, but I needed.

So then I started when I was in the winter times I needed something to do. So I started I learned Ruby on rails and I learned how to code and I built this SAS business. Okay. And so the SAS business was called tutor beacon w because I had experienced with the private schools, like st. Andrew's college. And I had experience with tutoring. I was like, okay, well maybe I can build a platform for these private schools. And I spent time and I raised a little bit of money and I built this product and work. There's a really complex product. There's a whole billing system. There was it was like, there was live chat. It was pretty complex. And it, it worked and I built it and I went out and I sold, like, I got some interest, but I didn't get sales.

That was a problem. That was the mistake that I made. So people are like, yeah, yeah, I'm interested. Yeah. But go build it and we'll take a look at it. And yeah, well maybe it'd be a customer. And I was like, Oh great. And I went out and built it. And then I, when it was built, I came back and they were like, nah. So I was like, shit. And then I started cold calling these private school principals, sorry, I just got on the phone. Hey, this is Nick. Can I show you? Yes. I built this thing online tutoring platform for private schools, et cetera. And then I sold a few of them for 6,000 bucks and it was good, but there wasn't a path to like crazy profits. And I was like, at this point I was reading the lean startup by Eric Rice and the four steps that Tiffany, I was getting into a lot of startup material.

I was still pretty young at the time. And I was going through it. I'm like, okay, crap. Like I don't have product market fit. And I tried to pivot and basically the cash accounts went were dangerously low. And I was like, okay, shit. Like, there's not a path for success. I need money. And I realized that I needed to learn. Cause I look back at my experience as like, Hey, where did I get the most gain? It was when I was learning from someone who knew what they were doing. So yeah. It was bad and steward. I was like, okay, well Ben's not working right now. He's, you know, he has businesses. So I just looked for them. I was like, okay, I need to learn from somebody. So I went on LinkedIn and I looked at the most successful people. I did. I remember doing this research.

I was looking for like rich people in their twenties, not people who made money in their forties, fifties, sixties, that's the diamond. Doesn't I wanted someone who made millions in their twenties because I knew that if they did it, I could do it. So I, that led me to Derek Zito. So Derek, he sold his company to red flag deals. It was or sorry he sold his company. It was red flag deals. He sold it to YPG yellow pages group in 2008. He started this when he was 19 years old, I had a Queens university sold it. He owned most of it. He made a bunch of money. Okay. And he was working on a new project called work. They just raised 400,000 boxes in the tech space of SAS. There's in the recruitment. It like an app. And I was reading all the material, like all these apps, you know, SAS, this is where it is the internet.

And so I knew that I needed to be in that environment. So I met a LinkedIn message Derek. I said, Hey, I'm from Queens. Here's my tracker as top door to sales mountain. I can probably help you sell some of this stuff. He's like, yeah, sure. We met for coffee. And then I went he's like, yeah, I go take this app and go sign up people at malls. So I went, I took these little blue flyers and the app that didn't even work. The login didn't even work. And I went door to door in the malls and I just signed up managers. I just go, Hey, you want to use this app? Like, this is you get recruits and you get resumes in video form and you can just easily screen people. It's super, super easy. And they were like, yeah, let's do it.

And how much did it cost? Blah, blah, blah, blah. So I signed up like 30 to 40 people in two days. And Derek met me at the mall and then he's like texted him the results after. And he was like, wow, this is awesome. And his investors were like, wow, how the hell? How the hell did you do that? Okay. It was like, almost, it was almost like magic, but really it was just selling. I just knew what to sell. Okay. So then what I'm happening was where they wanted to keep going. They're like, okay, how much money do you want to be paid? Like keep doing what you're doing and build a team and do that. And so what I did was the door to door thing worked great, but I wanted to try phone. So I got on the phone, I started cold calling these restaurants.

I start cold calling these businesses off Yelp. And it turns out you can sell through a phone. So I would just get on the phone. I'll be like, Hey, like we have this new app. And we can give you resumes that are in video form. Do you guys want to try it out? And they were like, yeah, sure. Let's do it. And so I was able to sell it over the phone. And then I hired seven people, a sales team to sell this app through the phone and they keep in mind the app wasn't even fully developed. They didn't do a lot of customer development. They had to rebuild it. They didn't have a ton of really skilled engineers on the teams. I was like typical startup thing. They raised money. The founders were in their fifties. They were executives who retire. They wanted to take a crack at being a tech entrepreneur.

Okay. and being like hands, like sort of removed from it does that, that doesn't work. And so we sold a bunch and the problem was the product. Wasn't it didn't, it wasn't ready. It was too early. And so made sense for working to cut the sales team and just work on their product. They had all these customers, we got all these big customers, but they needed actually deliver. Okay. So at that point they basically were like, okay, we, they even restructured the whole engineering team. They brought in all these actual pro engineers. They, they got a few deals and they just were really, really lean. And so at that time I was in an incubator with working. And then AdvisorStream this guy named Kevin Mulhern. He comes over to the working offices. He sees a sales team going he's like, I want one of these.

And it was just, it was good timing because working, they didn't need a sales team anymore, but Kevin wanted a sales team. So I said, okay, Kevin, let me build a sales team. So he paid us, he paid a fee and I built the sales team for him. I did his landing pages. I did. And because I learned Ruby on rails, I knew how to do all this coding stuff. I could whip up landing pages really fast. So I knew I had the tech stuff and I had the sales stuff. And so I built the landing pages. I drove traffic to it and I learned ads. Ads are pretty simple. I knew salesmanship and so I could write copy. And then I started selling for AdvisorStream and I got on the phone. I did a couple, did a couple of calls. I got deals.

And they were like, how the hell did you do that? And then I hired a sales team right off the bat and brought in a few reps, train them on the script. And they just took appointments from outbound prospecting and inbound traffic from Facebook and LinkedIn. And so we got them to 10 to $15,000 a month. And then there, Kevin was like, okay, thanks. See you later. I was like, okay, like, I'm going to go work on my other business. And I would work on my other business. And then a few months later I get called back and apparently they didn't really move. They needed more help. Okay. Cause I'm a, I'm a move the needle guy. I know. I put me in anything, I'll move the needle. There's some people that maintain the needle, but I move the needle. So anything that I'm in I'm moving needles.

So Kevin realized that he was like, Hey, we need you to keep going, whatever you did do it again, do more of it. And so yeah, I brought on more salespeople refined the process. Did the CS process even help with the product? And yeah, they got to a million dollars annual recurring revenue in 12 months. And I knew that was the case that I needed. I was like, okay, like that's, that's good. And SAS zero to a million, 12 months. That's good. As long as I get that case study, I know like I know what I'm doing. And so yeah, I got them to a million bucks. They were happy now they're like over 5 million. They're doing really well. And then the next thing that I did was fund. So after that, that took some time and I got paid. That was a good, a good deal and not as good as Kevin's, but it still worked out.

And so then Derek and I, we started experimenting with this company called fund. So we w w it was basically revenue based financing. That was it. So revenue based financing, super high interest rates for SAS companies. There's a margin there, right? So it's, it's basically factoring. So we're like, okay, let's sell this revenue based financing. How do we sell this revenue based financing? I whipped up a landing page. I drove some traffic. I had to figure out what these startup entrepreneurs wanted. And then we developed this platform. It was like a rails platform called fund. And we basically paired up investors. Cause it turns out people don't want revenue based financing, but they want equity investors. Right. But there's a good chance that there's, some of those people are good fits for revenue based financing. So what we needed to do was we needed to give them equity investors to get them in the door.

And we went out and we prospect it to all these investors in all these PE shops, all these venture capitalist firms. And we brought them into our world and we said, Hey, can we send you deals? And they're like, yeah, sure. Send me just a couple. And it it was pretty easy to sell the VC guys cause they weren't paying anything just needed subscribed to the list. So we got all these people, we had this network of investors and then the startups would come in and they, they wanted equity rounds. And we would say, okay, we're going to get for $220,000 a month. We're going to take your information. And then we're going to send it out to these equity firms that you might raise money. And they're like, great.

So if they're a good fit, we say, well, you know what? You might be a good fit for revenue based financing. Why don't you talk to this firm and this firm and we'll line you up with revenue based financing. And so that business model worked, we were profitable. It was, we got, it was from scratch. And two like two, three months later, it's like $10,000 a month. The problem was, it took too long to do the revenue based financing deals. We actually did a few affiliates affiliate deals because these RBF firms where we had affiliate deals with them and they actually worked, but they ha it happened like six to nine months later. And you know, the funny thing was, we actually raised money for the companies, like the introductions that we did, people actually closed rounds. So it actually worked. But the thing was, we were, it wasn't as profitable as we want it, if it was, if Derek and I said, if he's not making a million dollars a year, fuck it. We're not going to do it. Okay. And I was just like, yeah, this is okay. Derek was like, yeah, that's okay. And so we're just like, okay, let's just, and we're treading on some tough territory because in order to actually raise money and market securities, we needed a license we needed to be licensed.

I was just, there's too much risk involved. We could solve that problem and get licensed, all that stuff. But the model wasn't crazy profitable from the beginning. And we're like, yeah, fuck this.

The customers, they still got the list. We did the intros, we'd fulfill, fulfill the, all of our promises, et cetera. But we stopped marketing it and et cetera and and just kind of wound it down. Okay. Then I got a call from Henry from copilot adviser, Henry B, he raised money. He goes, Nick, you know what, whatever you did, AdvisorStream we just raised some money. We're in the same niche for servicing financial advisors. So how can you help us? And can you help us with consulting? Okay. Can you just tell us what to do, et cetera. So I helped him. I helped him build his pages. I actually built the pages. I ran, the ads, got appointments, told he had a salesperson at the time. I rewrote the script. All of a sudden the script work like that. And they're like, Holy shit, it's selling, we're selling through blah, blah, blah, blah, blah.

We want more, we want more, that's the thing. If you have actually helped somebody they're going to want more or they're going to want more. So then we Henry like, okay, can we do more? Can you run our ads? Can you do all this? And I was like, yeah, sure. And then you needed help with the sales as well. So he needed, he didn't know how to hire a sales team. So I actually hired the sales team in Toronto and train them on scripts. And I was still working on other things, but I was just running the sales team and just train them on scripts. And we got a Henry's business. It was like, we got them like 50 or 70 customers right off the bat. And then we realized that, that it was, it was still the, the mechanism that he was using.

Wasn't even it wasn't efficient. So there's still a lot of stuff they need to figure out to actually make money with it. And the advisors didn't really a lot of advisors. They didn't really care about portfolio management. Cause that's what you're selling. They cared about marketing and getting high net worth investors in the door because a lot of their clients were transitioning. There were older people, baby boomers, and they were, they were giving their wealth to the earlier generations. So that was a main problem of financial advisors. So we were like, okay, Henry basically said, Nick, what the hell do I have to do to get to a million? I said, Henry, are you willing to do anything? And he's like, yeah, let's do it. Henry is a fucking stud. Aye, aye. Kudos to Henry. He's just, he's a stud very, very smart. And I was like, okay, so let's just try this offer out.

And so I knew what advisors wanted because it was talking to them and I had a sales team. I knew what they wanted. And so we, we pivoted the solution. We said, okay, we're going to help you generate investor leads. And that, that nerve hit. And so actually helped Henry design the solution. And I validated the solution manually before it was a product. So I knew how to actually deliver on this. I had the insights. And so we signed up a few customers betas and he was like, it was like bees to honey was so fast and it was obviously a nerve. And then I spent Christmas time, like around like a few days around Christmas, just tinkering around. And I was like, if I was a financial advisor, how would I get leads? So I sent some messages, I solve some things with LinkedIn.

I, I did it on behalf of an advisor's account. And I was like, okay, I got it solved. And then they took that solution and they turned it into a whole business and they got to a million dollars annual recurring revenue in 10 months, I believe after 10 or 11 months, I'm like that. And now he's profitable. He's at like 3 million a year and he's profitable. And he's now he's using that money. All those profits he's now he's like, he's a quant, right. He's basically starting his own hedge fund with the profits. So we, I bet basically came up with the idea, helped him develop it and helped him get to his first million bucks. He proved to investors that he was a guy that people would want to bet on. And that's kind of how it works. So there's a product development side and there's a sales and marketing side that I helped him with.

We'll jump into membered, our sales process IO. So we actually helped them, first of all, find their messaging and their positioning. Okay. So we, we CA we use a combination of services and training products in depth, training videos, kind of like the one that you're watching right now to deliver the transformation. Now here, most people have no idea how powerful this type of stuff is. It's like, you know what other product can make someone a million dollars? What software product can you buy that can make you a million dollars profit? Okay. What software product can you buy? Right. Probably not many or everyone would be doing it.

Right. But here's the thing with information products, you can buy it and then make millions because you're rewiring the person's brain. Okay. So, so much more leverage with an information product. Most, the most, the world has not clued into this information. Products are not only better than in person training because they can rewatch it. And the presenter is in a quiet space and they, they, they can record and it's their best stuff and there's no mistakes and whatnot as their best stuff. And the student can rewatch it and wire and just, and hammer the information in and they get rewired. And as a result, they're able to have these crazy new skills that they can use to make money. So we use a combination of information, products and support. So we also have, we have a hybrid model, so information, and then we do one on one calls with our customers in group environments and in a one-on-one environments.

Okay. So we have a full, everything is documented. There's a process, there's a method to the madness. We know everything in and out, foundational copywriting, setting, the direction, funnel, building, building the pages, the code, all the funnel, architecture, how to track everything how to set the CRM, how to integrate everything. Okay. So everything needs to work. Then we get into the content building. So writing sales letters and writing copy that converts salesmanship through written word. There's a whole formula for that. And I went super deep into that. And we teach when we teach it to customers and it clicks, it's like a light bulb goes off and they they're, they're crazy, crazy, useful. Then we get into marketing and outbound prospecting and sales. So we teach people how to do door to door sales on the internet, and then how to sell over the phone and how to use video and all of that stuff.

And then we teach advertising how to scale up and how to spend a hundred grand and make 500 grand in 30 days. There's a whole, it's like a, Y it's like the wild West right now on the internet. So people, entrepreneurs who learn these types of skills, they can, they can do really, really well. I'm assuming they have product and domain expertise. So an entrepreneur with domain expertise, usually it takes 10 years of domain expertise to be qualified enough to start a business. So what it is 10 years of domain expertise. So if you start a business beforehand,

I started, I had like seven years of domain expertise before I actually did my thing before I, I had a business that was really the detailing was a little bit successful. Yeah. Like it was, it was good, but it wasn't like a home run. So in order to have like a really good business, you need that domain expertise. So we teach our customers organic prospecting sales. We teach them like the advanced sales process. So every, every, every little as an engineer, I broke down every little step and then we get into advertising and then building a sales team. So how do you hire, recruit, train, ramp, manage, do morning meetings. All of that stuff is part of the process. Okay. So that's basically what we do here, guys.

And it's sold over the phones or we're selling it over the phone. We're selling it through internet marketing and outbound prospecting. So the same stuff that we teach our customers is the same stuff that we do. That's why it's a unique business in that the more, the better we do it, the more we do it, the better we get, the better the product gets. It's like an upward spiral, the better the product gets and the better the customer results are, which makes us better. And the marketing better. Like, so it's an upward spiral and I've been in this upward spiral for years. Okay. So competitors have a really tough time catching up. Like they, they can't, the traffic prices are too high for a competitor even start doing what we're doing. Okay. We're paying a ton of money on traffic. And the only reason why it works is because we can hold out for months and and spend the big money on traffic and get, still get the yield, but a new person coming up, they're not going to be able to do that. Okay. So yeah, guys, that's how we help customers. And that's the kind of the story and we will see you in the next video.

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