The Most Important Quality in a Sales Hire

Nick Kozmin


Alrighty. So in this video, I'm going to talk about the most important quality in a sales hire or in a sales person. And I'm going to tell you the story of one of my hires, his name's Christian, and this guy is, I think when he came on, he was 18 or 19 years old. He was from Detroit, Michigan and is from a area that was a little bit rough. Okay. He didn't have any education. He had no sales experience. But he was in a really tough position. He messaged me on Instagram. He's like, Nick, like, I want to work for you. And everyone says, everyone's like, Oh, I want to work with you, blah, blah, blah, blah. And everyone's super enthusiastic. But it was something about this guy that, you know, I, I was, he, he stuck out a little bit at first it was a pretty like tough ramp.

It was, it was really aggressive. Cause the stuff that we sell is pretty complicated. He didn't have that background. And for a couple months he was really struggling. But then something happened in his in his personal life, a pretty like traumatic event. And that flipped a switch in his head. And since that moment he studied like crazy. He had like, he was working at a coffee shops cause he didn't have any internet. And he was like writing as a 79 page script that he wrote word for word. And he was studying for like 12 hours a day. And in a few months he became our top sales rep, highest grossing sales rep. And the guy is, I think he's 20 years old. Now there's usually an event in someone's life. Or maybe it's a decision where they turn on the jets and I'm in a sales hire.

That's all that matters. It's the intent. So even if you had like a good pedigree, you had a good background. Like we've had, we had people from some of the top schools in the world that try to work with us. And then when they get into the sales cockpit, they're just like useless. They don't even do anything. They're scared to pick up the phone. The number one thing that we look for is that just intent, you're willing your back's against the wall and you will do anything to be successful. And that's what we've seen over and over again for all of our superstar reps. It's not that they're the smartest. It's not that they're the most skilled or most trained it's that they have this crazy intent and they're willing to do anything to become the best. So if you're hiring salespeople look for that. Look for that crazy, crazy intent. Like if they're going to bust through walls to work for you, then that's typically a superstar. So hopefully this information was useful.


Join 2000 + Rockstar Entrepreneurs.

Get A Price

Used By 2,129+ Companies, Brands and Startups Across 37 Countries

Customers Backed By Firms